Thesis: Web 1.0 coming online for innovative advertising around direct response with a utility around lowering bills seen as the killer app. Today, LowerMyBills.com is the one-stop destination that offers savings through relationships with more than 500 service providers across multiple categories, including home loans, credit cards, auto and health insurance, and long-distance and wireless services. LowerMyBills.com allows consumers to easily research, compare and lower many of their monthly bills.